Question: who would win in an awkwardness competition, Alan Partridge or David Brent? They're both incredibly self-absorbed and completely oblivious, but Alan actually lived the dream for a little while, whereas David Brent both thinks he is living the dream and still has further dreams to be dreamed, as it were.
Bonus: we (obviously) have a long way to go in terms of getting caught up with Alan Partridge trivia, but it was super-cool to see a pre-Spaced Simon Pegg as an industrial commercial director.
2.